The Brigade began organically, the day after October 7, as the information war intensified alongside the events on the ground. Creators, influencers, organizations and individuals were already acting - responding, verifying, challenging misinformation and sharing stories, each through their own voice and reach.
What was missing was a system that could connect those individual efforts and amplify their collective impact.
Our work was to turn that spontaneous network into a clear global brand and platform – without losing the urgency, independence and human energy that made it powerful in the first place.
Stories are stronger than armies became the idea at the heart of the brand: a belief in the ability of individual voices, when connected, to shift narratives and create collective influence.
Brand identity | Website | Social assets | Animation
A brand designed to amplify voices, not become one.
We built an identity designed to amplify individual voices, not replace them – giving The Brigade a recognizable presence while allowing each member to speak in their own way.
Credits
Strategy & Messaging
Limor Gott & Tommy Clements
Design
Shirley Ohava
Hayki Ben Sasson
Mor Shaked Malul
Tamar Gil
Motion
Ofir Yeger
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Tommy Clements
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