STRAUSS ELITE

What brand brings back childhood memories more than Bazooka? We grew up with it. We loved it. The iconic bubblegum brand possesses a unique and powerful identity that goes far beyond the branding on its package. With our fond memories of its corny jokes, fortunes, and “Did you know” facts, Bazooka is the bubblegum of our childhood. We partnered with this iconic brand, generating hundreds of new jokes and designing fresh packaging so Bazooka can continue to make memories with a new generation of consumers.

Working closley with Strauss-Elite over the years, we re-designed classic beloved snack-sweet brands from ‘Ad Hatsot’ series, Reva-Lesheva cookies, Baflot Series, Elite cakes, Doritos air, Toffee, and more.

Brand Identity  | Package design  | Art direction

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