As Mobileye went public in Q4 2022, we partnered to create a new branding, website, brand movie, and IPO campaign.

In this remarkable collaboration, we teamed up with the Mobileye team to create comprehensive branding. From the strategy phase, throughout the brand persona, and visual identity to the design of the brand website, developing the design system for various channels and touch-points. The branding included the creation of an IPO campaign on the Nasdaq listing and a brand film.

Branding | Website | Brand movie | IPO campaign

We celebrated the brand launch with this Nasdaq IPO campaign brand movie.

The following short video wrap story of Mobileye in 40 seconds. It’s not actually about the advanced technology for self-driving cars. Nor is it about chip production or smart transportation. It’s about the people. It’s about the desire to move forward, flourish, and thrive. To reach a better place and create a safer, more supportive environment for our children and us.

We defined the brand identity from how it communicates its role, to core messaging, from the tone of voice style to brand persona characteristics. We called it - the realist visionary.

What's in Mobileye's pattern?

The pattern is crafted from Mobileye’s m icon shape.
Like Mobileye’s technology maps a world and reality, the pattern allows us to create a dynamic and flexible world. Packs in balance and harmony, the design enhances the branded messages.

Celebrating 125 Million EyeQ's® on the Road.

Now. Next. Beyond.

Website design.
Full website at mobileye.com

Strategical assets for Prof. Amnon Shashua, Mobileye's CEO, for CES 23, under the hood keynote.

Through a series of events and presentations, including the Mobileye: Now, Next, Beyond Press Conference with Professor Amnon Shashua; demonstrations at the Mobileye booth; and exciting partner initiatives; Mobileye is bringing to CES 2023 an insider’s view into the autonomous vehicle revolution it is driving.