As Mobileye went public in Q4 2022, we partnered to create a new branding, website, brand movie, and IPO campaign.
Our collaboration with Mobileye was a major milestone. We worked together on creating a comprehensive brand experience, from strategy to developing the brand persona, visual identity, and website design. We created a design system for all channels and touchpoints, including an IPO campaign and brand film.
Branding | Website | Brand movie | IPO campaign
We created a video highlighting the brand's story to kick off the Nasdaq IPO campaign.
The following short video wraps the story of Mobileye in 40 seconds. It’s not actually about the advanced technology for self-driving cars. Nor is it about chip production or intelligent transportation. It’s about the people. It’s about the desire to move forward, flourish, and thrive. To reach a better place and create a safer, more supportive environment for our children and us.
Crafting a visionary world, reflecting Mobileye's experience and vision
In our quest to manifest Mobileye’s visionary ideals, we crafted a world that projects our vision – the Blue Visionary World. Our foremost objective was to create a versatile space that reflects the company’s ongoing technological breakthroughs and innovative achievements. Equally paramount was our dedication to shaping a brand experience that seamlessly blends playfulness and intellect, weaving the fabric of Mobileye’s narrative into the transparent tapestry of everyday life. Lastly, we recognized Mobileye’s pivotal role as a driving force towards the autonomous future.
The Building Blocks
At the heart of our design lies a geometric pattern intricately derived from the distinctive contours of the Mobileye ‘M’ letterforms. This system of forms serves as the foundation for a dynamic and adaptable environment where the harmony between vision and reality is delicately poised. Through this design, we elevate the conveyance of branded messages, striking a harmonious balance that invites all to join us on our transformative journey.
Now. Next and Beyond.
When dealing with a technology that is evolving and changing its market, it’s crucial to consider the present, near future, and beyond. This approach enables us to discuss various challenges and creates a pathway to the future IPs that are just around the corner.
Celebrating 125 Million EyeQ's® on the Road.
Twenty years ago, Mobileye revolutionized driver-assist with a simple radical idea: a single, inexpensive sensor, the camera, could be the basis for life-saving technology. 100 million vehicles later, Mobileye continues to pioneer this driver-assist technology, while leading the way to the fully autonomous future.
Check out the website design we created with the Mobileye team at mobileye.com
Designing comprehensive brand guidelines for all brand channels.
Tommy Clements and team
2D Brand identity animation: Awesome-Deloitte