Life’s biggest decisions are made one small step at a time. KEYZ makes each one easier.
KEYZ is a challenger marketplace for two of life’s biggest decisions: finding a home and buying a car.
Our work focused on creating a brand that could challenge the category with a more intuitive, human way to search. Instead of treating the journey as a single transaction, we looked at all the smaller questions, choices and uncertainties people move through before they’re ready to decide.
That thinking shaped the positioning, language and visual identity. A direct tone of voice, hand-drawn elements and a flexible graphic system bring warmth and personality into a category dominated by listings, filters and functionality.
The result is a distinctive brand built around the way people actually make big decisions – one step at a time.
Strategy / Positioning / Verbal Identity / Visual Identity / Digital Experience
Search should feel less like filling in filters and more like talking to someone who understands what you’re looking for.
Big decisions come with questions, doubts and countless smaller choices. KEYZ was built to make that journey feel clearer, easier and more human.
Credits
Strategy & Messaging
Uri levron
Tomer filin & Tommy Clements
Design
Tamar Gil
Motion
Ofir Yeger
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Tommy Clements
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