Gr8day, an impact investment fund led by David Arison, invests in pioneering innovations to resolve the world’s most fundamental social & environmental issues.
Befitting an optimistic brand, I incorporated the creative concept in the logotype, with the number 8 creating a slick disruption that not only stands out, but captures the tech zeitgeist.
The gradient color palette was a fundamental element, inspired by the different spectrums of color that occur during sunrise — a key concept of the strategy that is based on the dawning of a new era.
These elements are complemented by realistic, imperfect footage imagery taken from the company’s core areas of investment and represent what will be fixed.